FMCG Product Content TikTok

We created content on Cryptic Killers murder mystery case files and generated over £150,000 in revenue on TikTok shop, along with becoming a TikTok Shop bestseller. The brand also benefited from a large spike in Amazon sales and became a bestseller in their category.


"Nicole has been a pleasure to work with on creating content for our brand. She is knowledgeable in her field and has an abundance of ideas that would appeal to various demographics. She delivered the content efficiently and we saw an immediate large increase in sales directly from her social media work. From her video we over exceeded our revenue expectations. We will most definitely be working with Nicole again. " Andy Hobbs, Director, LA Brands

Digital Marketing Support & 1-1 Mentoring

Roseco worked with us to define their brand positioning, new brand guidelines, create a social media strategy and wholesale deck. They also had 1-1 small business mentoring where we improved product photography and videography and implemented a new content strategy. This saw an increase in sales and opportunities.


"Working with Nicole has had a huge impact on our whole business! Nicole has supported me in growing my business and helped me to understand each area from social media to pricing strategy! This has allows us to put a clear plan in place of what is required in order for us to move forward and grow our brand ! She has supported me with our wholesale pack, brand guidelines & our social media strategy all tasks what I would not of been able to achieve at the same level if it had not been for her! Our business & products have moved forward hugely since finding Nicole and I am very grateful for the advice & support she has given me over the last 2 years! I can honestly say we would not have achieved what we have if it hadn’t been for her support!"
Chelsie, Director, Roseco

Social Media Strategy & Management - Eco Technology Brand

"Nicole developed an Instagram Strategy for me that required research into a highly specialised B2B sector and an innovative approach to the company’s brand and community building. She carried out detailed market and Hashtag Research that was applied with immediate impact, achieving significant growth in reach and engagement on the account.
Nicole’s in-depth knowledge of an ever-changing platform like Instagram is up-to-the-minute and constantly researched, making her a safe pair of hands to advise on the most effective strategies and tactics to deploy to achieve objectives. She is both creative and highly organised in the execution of social media campaigns, supporting brand awareness effort and creating a stand-out social media presence.
I was particularly impressed by Nicole’s ability to grasp the subject matter around a technical product and service quickly, to produce social media content that was educational, engaging, and inspiring. I cannot recommend Nicole highly enough as an experienced and well-qualified expert in social media and influencer strategies and campaigns."

Sabine Raabe, Founder, Enlightened PR

"Nicole really is the expert on all things social. Her advice is practical and easy to follow and she knows all there is to know about the inner workings of channels like TikTok and Instagram from a technical perspective. She's also great on content strategy, whether that's providing a plan for you to implement with clear guidance and content styles and hooks, or creating content for you. I absolutely love working with Nicole and wouldn't go anywhere else, she is always the first person who comes to mind for anything around social."

Catherine Warrilow, The Plot

"Nicole has been an absolute dream to work with over the last few months. The content she creates is so strong and always hits the brief perfectly. She is super communicative and keeps us up to date with status of content. I am really looking forward to continuing our relationship with Nicole."

Hollie, Boots

"It was an absolute pleasure working with Nicole. She was very professional and communicated efficiently. I felt she genuinely cared about our brand and the content she produced. She was also so kind to share a few industry gems with me. Nicole's content was absolutely beautiful and of the highest quality. I have worked with a lot of influencers in my time but working with Nicole definitely stands out as being one of the best experiences I have had."

Lisa, Babycare TENS

"I had a zoom call with Nicole and she went through the Shopify collab app with me. Nicole is full of invaluable advice and tips on working with influencers and I definitely feel more armed and ready to take our influencer marketing to the next level.

You know when you have a meeting with someone or just a chat and they give you a golden nugget of advice/information/tip and you think to yourself ‘wow, this person is worth their weight in gold. Thank god I met them!’ ? That’s how Nicole left me feeling. You’re safe with this one!"

Jodine Boothby, Gummee

"We have worked with Nicole recently on some products from our client Next and she shot some beautiful content for us. She delivered the content in a very fast turnaround and was a total dream to work with. The level of content was of very high quality and I would highly recommend working with her and can't wait to put her forward for future briefs."

Gemma Glover, Engine Group, Next

"Nicole was fantastic to work with, extremely professional and friendly. We worked with Nicole on our UK online store launch where she created some amazing imagery for us. We loved the creativity from Nicole. She has been a pleasure to work with and we would love to work with her again in the future."

Lorna, Waterful

"Nicole is very professional and has a great eye for content that performs well online. She's genuine and fab to work with."

Nat Aves, Big Potato Games

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Let's chat! Email us on hello@freshinfluence.co.uk