Fresh Influence offer full UGC campaigns from brief writing and creator selection to editing content for clients. User-generated content (UGC) is highly popular in 2024 as it allows brands to build authentic relationships with their audience and provides them with high quality content to use that is audience-centric. It boosts trust and credibility as it highlights experiences and opinions about the brand from people within their target market so it is more relatable to the audience to use UGC within your social strategy. This often leads to higher engagement rates as it resonates more with the audience over traditional advertising and brand social content.
- 93% of customers find UGC very helpful in their purchasing decisions.
- 70% of Gen Z and 78% of millennials find UGC helpful with purchasing decisions.
- 84% of Gen Z tend to trust brands that have real customers in their ads.
- UGC content on social networks has a 28% higher engagement rate than branded content.
- 84% of people are more likely to trust brands if they use UGC in their digital marketing efforts.
