Affiliate marketing provides a cost-effective way of increasing brand visibility and driving sales. It allows businesses to tap into the audience of their affiliates, expanding their reach without significant investment. Additionally, it operates on a pay-for-performance model, ensuring that businesses only pay when a conversion, such as a sale or lead, is achieved. You may benefit from affiliate marketing with influencers and creators from nano to micro in audience size, especially if you'd like to work on a long-term partnership. This is particularly beneficial when creators or influencers already use your brands products or services. There are different benefits and downfalls to influencer marketing vs affiliate marketing and we can recommend which campaign would be best for you when discussing your goals and objectives.